1

It’s Natural

What could be more natural than wool? Wool is a material that grows on sheep that graze freely on the countryside. Sometimes those sheep like to get together for a chat, discussing important sheep matters of the day. Then sheep Dave says something that is totally out of place and all the other sheep just roll their sheep eyes. Classic Dave.

2

It’s Sustainable

Wool is a totally natural product, entirely renewable and sustainable. And it is 100% biodegradable - a very important feature in a world that is increasingly concerned about the environment. Unless you’re not concerned about the environment, which is odd but doesn’t mean that the wool is less renewable or sustainable.

3

Provides Insulation

Wool has balanced thermal insulation properties - meaning it is warm in winter and cool in the summer. What is wool in the spring and fall you may ask? It’s just right.

4

Naturally Flame Resistant

Wool is naturally flame resistant – it is difficult to ignite, has low flame spread and heat release properties; it does not melt and has superior self-extinguishing qualities. So while your bed may be on fire, it certainly won’t be because of our wool.

5

Hypoallergenic

Good news for all the germaphobes out there! Wool is hypoallergenic - it is resistant to bacteria, mold and mildew that can trigger allergic reactions in many people. Wool also generates very little static electricity because of the qualities of its natural fibers. Static attracts lint, dirt, and dust, so its anti-static properties keep it much cleaner for longer. It also absorbs harmful pollutants and does not re-emit them. This keeps the air cleaner for breathing, so you can breathe a sigh of relief to that.

6

Long Lasting

Appearance retention is a key attribute of wool – wool resists wrinkles and is like a spring, it has a natural crimp that allows it to return to its natural shape even after being stretched. Which is where the phrase “resilient like wool” comes from. Ok, that’s not actually a phrase; in fact we just made that up. But it sure sounds like one and perhaps if you get on board, we can make it into a catchy slogan. Also, its multifaceted coiled structure gives it great resilience against becoming flat and hard, so you can count on wool to keep its shape and stay resilient like wool. Nice.